Founder
Founder of Inclusely and co-founder of EVDEV
He has spent 7+ years building Shopify stores. Inclusely is how he thinks accessibility should work on Shopify: fix the store itself, and keep a dated record of every change.
The short version of who builds Inclusely, and why it works the way it does.
Misha Gavura is a Shopify developer and conversion specialist. In 2021 he co-founded EVDEV, a Shopify and Shopify Plus agency in Toronto, where his title is Co-founder, Growth & Technology. He has been hands-on in every store EVDEV has launched, more than 180 of them.
His work sits where code meets sales: theme development in Liquid, Next.js and React, A/B tests, and search. He has spent 7+ years on Shopify. He studied at the University of British Columbia.
Inclusely comes from a plain view of that platform. On a Shopify store, most accessibility problems live in the theme and the catalogue: product photos with no alt text (a short description of an image for people who cannot see it), buttons with too little contrast, menus a keyboard cannot open. A widget placed on top of the page changes none of that. So Inclusely checks the store itself, fixes what it safely can after the owner approves, and writes every change down with a date.
One agency and two Shopify apps, each with a clear job.
Since 2021
A Shopify and Shopify Plus agency in Toronto: design, development, search and conversion work under one roof. Rated 5.0 on Clutch from 10 reviews.
Brands Misha and EVDEV have worked with
PepsiCo and UNICEF were Misha's own projects; the rest are listed on evdev.dev, October 17, 2026.
A conversion agent for Shopify, built by EVDEV. It runs on Misha's CRO method, and he reviews the first A/B tests of founding stores by hand. In private testing now.
usestorepilot.comAn accessibility app for Shopify. It checks your store against WCAG 2.2 AA, fixes what it safely can and keeps a dated record. No overlay widget.
How Inclusely worksReal dates only. Where a date is not public, we leave it out.
Over the years
Alongside his ecommerce work, he has delivered projects for these organizations. They were his own work, not EVDEV or Inclusely clients. He studied at the University of British Columbia.
2021
A Shopify and Shopify Plus agency, started with his co-founder, Yaroslav Brovchenko. Misha leads growth and technology.
2021 to today
Hands-on in every store EVDEV has launched. Projects he led include a 3D box configurator for 105 Packaging, the Arcline vinyl store, Duyu Care and R Good Dog.
Now
The accessibility app for Shopify is working with a small group of early access stores, with free tools and dated, sourced guides on this site.
November 15, 2026
EVDEV's conversion agent for Shopify, which runs on his CRO method, is in private testing until then.
Accessibility apps have a trust problem. These rules are how we answer it, on every page and in the app.
Automated tests catch about 57% of accessibility issues by volume (Deque, March 10, 2021). Inclusely marks every check that needs a person and walks you through it.
No badge, no seal, no score sold as proof. No tool can make that promise, so Inclusely does not. It helps you find and fix problems and keeps a record of the work.
Changes go into your alt text, theme settings and theme code, and only after you approve them. When the app is removed, the fixes stay.
Every guide on this site, from the ADA to WCAG colour contrast, is checked against primary sources by the Inclusely team and reviewed by Misha. Each one shows who reviewed it and the date. Our guides explain the law in general terms. They are not legal advice.
Found a mistake? Email [email protected] and we will fix it and update the date.
Read the guidesQuestions about Inclusely, early access or a guide go to one inbox, and he reads it.
[email protected]For Shopify store projects, contact EVDEV. Misha works from Canada; EVDEV and Inclusely are based in Toronto, Ontario.
Early access stores get a free scan of their whole store and a call with our team to go through it.
Get early access