Inclusely

Comparison

UserWay alternatives that fix your store's code

What UserWay costs, what it does to your store, the lawsuit it faces, and the alternatives that change your theme instead of adding a layer on top. Checked on October 17, 2026.

Reviewed by Misha Gavura, founder of Inclusely. Last reviewed . Written by the Inclusely team at EVDEV, Toronto.

We compete with UserWay

Inclusely is a Shopify accessibility app in early access, so we have a stake here. We have no affiliate links and no relationship with UserWay or any app named on this page. Facts come from each company's own pages, the Shopify App Store and court records.

The UserWay alternatives worth a look fix the store itself: code-fix Shopify apps that edit your theme, free checkers plus your own fixes, a manual audit, or a developer. UserWay costs $0 to $349 a month on Shopify. Its widget changes the page in the browser, so the barriers stay in your theme.

UserWay pricing (October 2026)

UserWay sells two ways, with different plans. Prices are in US dollars.

UserWay plans on the Shopify App Store, checked October 17, 2026
Shopify planMonthlyYearlyPage views a month
Free$0$0Not stated
Shopify Starter$49$490Up to 100,000
Shopify Small Biz$149$1,490Up to 1 million
Shopify Growth$349$3,490Up to 10 million

On userway.org/pricing, the same day, UserWay listed yearly plans only:

  • Accessibility Pro Widget: Small $490 a year (up to 100,000 page views), Medium $1,490 (up to 1 million), Large on request
  • Advanced widget plans: Pro $490 a year, Pro Plus $1,190 and Ultimate $2,490, each for up to 100,000 page views
  • Expanded monitoring: $990 a year for 100 pages, up to $10,990 for 1,500 pages
  • Audits and VPATs (a document that describes a product's accessibility): “Talk to us”

The Litigation Support Program is listed for “Annual plans only”. If you pay monthly through Shopify, ask UserWay whether you have it.

What UserWay does to your store

UserWay's main product is a widget: a script that adds a round button to every page. The button opens a toolbar with settings such as larger text, contrast and spacing. UserWay's home page says its “automated remediation technology (ART) addresses common accessibility issues with every page load”. Those changes happen in the shopper's browser. Your theme files, product data and apps stay as they were.

UserWay also sells monitoring (scans of your source code), expert audits, VPATs and Widget+, which it describes as adding “code-level fixes”. Since March 2024 it has been owned by Level Access, and its pricing page points larger customers to the Level Access platform.

On Shopify, UserWay's listing says the app will “shield against accessibility-related lawsuits”. No widget can promise that. In EcomBack's count of 3,948 ADA website lawsuits in 2025, 24.9% named sites that already had an accessibility widget.

Why Shopify stores look for UserWay alternatives

  • The barriers stay in the theme. A shopper using a screen reader (software that reads the screen aloud) meets your real code. If the script loads late or is blocked, every shopper does.
  • Reviews. On October 17, 2026, the UserWay Shopify app had 3.2 stars from 11 reviews, with 27% at one star. A November 2024 reviewer wrote that they paid $1,300 for a yearly plan and were involved in a lawsuit. A May 2025 reviewer wrote that the paid version did not clear any item on a third-party audit.
  • Disabled users and specialists do not rate overlays. In WebAIM's 2021 survey of accessibility practitioners, 67% rated overlays and widgets not very or not at all effective.
  • The lawsuit below, which is about how UserWay described what its widget does.

To be fair, UserWay has a free plan, is easy to install, and some reviewers rate it five stars for exactly that. If you want a toolbar for shoppers and are fixing the store as well, it may suit you. Our page on whether accessibility overlays work has the wider evidence.

The UserWay lawsuit, in plain words

BloomsyBox.com, LLC v. UserWay, Inc. is a proposed class action in the US District Court for the District of Delaware (Civil Action No. 24-844), filed in July 2024. According to the court's summary of the complaint:

  • BloomsyBox, an online flower and gift shop, bought a UserWay widget subscription in July 2023.
  • It says it chose UserWay because its website claimed the widget would ensure ADA compliance and shield it from lawsuits. In December 2023 it was served with a class action over its website's accessibility.
  • It says UserWay told it that legal support was not included in its monthly plan, so it bought an annual plan. It then hired its own lawyer and settled.
  • The complaint quotes a 2021 UserWay FAQ answer: “UserWay's AI-Powered Accessibility Widget provides full ADA and WCAG 2.1 compliance for as little as $49/month.”

On February 13, 2026, US Magistrate Judge Sherry R. Fallon recommended that the court let the claims under the Delaware Consumer Fraud Act and for negligent misrepresentation go forward, and dismiss the breach of contract, Magnuson-Moss Warranty Act and injunctive relief claims without prejudice (so they can be filed again). District Judge Richard G. Andrews still has to rule on that recommendation. We found no ruling from him as of October 17, 2026. These are allegations, not findings, and UserWay can defend them.

The lesson for a store owner is the same as with the FTC order against accessiBe: read the contract, not the headline. A widget subscription does not change the store a plaintiff tests.

UserWay alternatives compared

Alternatives to the UserWay widget for Shopify stores, as of October 17, 2026
OptionWhat it changesListed costGood for
Code-fix Shopify apps (examples: Patrol, TestParty)Your theme code, in the theme files or through GitHub. TestParty's listing also mentions monthly manual audits.Patrol: free monitoring, fixes from $200 a month. TestParty: free home page scan, $599 a month.Stores that want someone else to change the theme.
Free checkers plus your own fixesWhatever you fix: alt text, colours, labels, headings.Free (WAVE, axe DevTools, Lighthouse). Your time.Small stores and anyone starting out.
Manual audit by a specialistNothing by itself. You get a report a developer works through.Quoted per project.Stores with a demand letter, or that need a full report.
A Shopify developer or agencyTheme code, apps and content, to an agreed list.Hourly or per project.Custom themes and stores with complex checkout or apps.
Inclusely (ours, early access)Product alt text you approve, theme colour settings, exact theme code changes, and a dated record.Planned launch pricing $0 to $199 a month.Shopify stores that want fixes and proof of the work.

App prices and features are from each app's Shopify App Store listing on October 17, 2026. Read the listing before you install: some apps call themselves code-fix tools and still add a widget, and some promise outcomes no tool can. TestParty's listing, for example, offers “Monthly Certificates of Compliance”. No certificate makes a store compliant, so ask what it covers and what it does not. Automated checks find only part of the problems, about 57% of issues by volume in Deque's study of its own audits, so every option above needs some testing by a person. For the full range of app types, see our guide to Shopify accessibility apps.

What a fix in the code looks like

Here is a common problem in Shopify themes: a cart button with only an icon. A screen reader announces it as “button” with no name. A widget may try to guess a name in the browser each time the page loads. A code fix adds the name once, in the theme, for every shopper and every tool.

Before, in a section file such as sections/header.liquid:

<button type="button" class="header__cart">
  {% render 'icon-cart' %}
</button>

After:

<button type="button" class="header__cart" aria-label="Open cart">
  <span aria-hidden="true">{% render 'icon-cart' %}</span>
</button>

The same goes for product photos. Alt text (a short description of an image for people who cannot see it) belongs in the product data. In Products, open the product, click the image, then click Add alt text. Once it is there, your theme outputs it with no script needed. Our alt text examples for product photos show what to write.

Always make code changes on a duplicate theme, preview them, then publish.

How to choose a UserWay alternative

Which UserWay alternative to start with, by situation
Your situationStart with
You have a demand letter or lawsuitA lawyer, then a manual audit and fixes to the problems named. A widget does not change what the plaintiff tested.
Small store, small budget, some timeA free checker and a keyboard test on five key pages. Fix alt text and colours in the admin and theme editor.
You want it handled for youA code-fix app or a developer, with a written list of what they will change and how you can undo it.
Custom or heavily edited themeA developer who knows your theme, plus a scanner to keep checking after each change.
You sell in Ontario or the EUThe same fixes, plus a dated record of the work. See our guides to the AODA and the European Accessibility Act.

Whatever you pick, ask the vendor five questions:

  1. Does it change my theme or product data, or only add a script?
  2. Can I see and approve each change before it goes live, and undo it?
  3. Which checks can it not do, and how does it help me do them?
  4. Does it keep a dated record of what was found and fixed?
  5. Does it promise compliance or protection from lawsuits? No tool can, so treat that as a warning sign.

If you are in the United States, our guide to ADA website rules explains what the law asks for.

Switching from UserWay on Shopify

  1. Find out what is broken first

    Run a free checker and a keyboard test on your home page, a product page, the cart and checkout. Write the problems down with the date. Removing a widget does not add or remove any real fix.
  2. Fix the biggest problems, or book the fixes

    Missing alt text, low contrast, unlabelled buttons and menus you cannot use with a keyboard are the usual first four.
  3. Turn off the app embed

    Go to Online Store > Themes, click Edit theme, open the App embeds icon in the sidebar and switch UserWay off. Save, then check the store on a phone and a computer.
  4. Uninstall the app and check billing

    Uninstall it from Settings > Apps. If you bought a yearly plan on userway.org rather than through Shopify, cancel with UserWay too.
  5. Look for leftover code

    If the widget was ever pasted in by hand, duplicate your theme, open Edit code > layout/theme.liquid and search for userway. Remove the script tag on the copy, preview it, then publish.
  6. Update your accessibility statement

    Remove any mention of the widget. Say what you have fixed, what you are working on and how customers can reach you.

Questions about UserWay and its alternatives

How much does UserWay cost?

On the Shopify App Store on October 17, 2026, UserWay had a free plan and paid plans at $49, $149 and $349 a month ($490, $1,490 and $3,490 a year), by monthly page views. On userway.org it listed yearly plans only, from $490 a year for up to 100,000 page views a month.

Is UserWay free?

There is a free plan. On Shopify it is described as a light widget with 20 features. Paid plans add more widget features. On userway.org, the higher plans add page monitoring, and the Litigation Support Program is listed for annual plans only.

Is UserWay being sued?

Yes. BloomsyBox.com, an online flower shop, filed a proposed class action against UserWay in the US District Court for Delaware in July 2024 (No. 24-844). On February 13, 2026, a magistrate judge recommended that the consumer fraud and negligent misrepresentation claims go forward and that the other claims be dismissed without prejudice. The claims are not proven.

Who owns UserWay?

Level Access, an accessibility company that sells testing software and expert services. It announced on March 20, 2024 that it had completed its acquisition of UserWay. UserWay still sells under its own name.

What is the best UserWay alternative for Shopify?

There is no single best one. If you want someone else to change the theme, look at code-fix apps. If you have a small budget, free checkers plus your own fixes go a long way. If you have a demand letter, get a manual audit and a lawyer. Pick an option that changes the store and says plainly what it cannot check.

Does UserWay make a website ADA compliant?

No tool can promise that. UserWay's own home page says its audits and monitoring help you work toward ADA requirements. A widget changes the page in the shopper's browser and leaves your theme as it was. A store moves toward WCAG 2.2 AA by fixing its theme, content and apps, and by testing with people.

What to do next

This page compares products using public pricing, listings and court records as of October 17, 2026. Prices change, so check each vendor's page before you buy. It is not legal advice. For advice about your business, speak with a lawyer.

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